Learn How To Evaluate Business Ideas Before Investing
Turn your next big idea into a thriving business. Discover a proven framework and scorecard to evaluate ideas, avoid costly mistakes and build with confidence.
Buy New Book
Turn your next big idea into a thriving business. Discover a proven framework and scorecard to evaluate ideas, avoid costly mistakes and build with confidence.
Buy New Book
Start Up Points is a three‑part e‑book series on smart business growth. Book 1 introduces the Start Up Points—core principles that help you lay a solid foundation and focus on what really drives success. Book 2, How to Evaluate Business Ideas, gives you a one‑hour method to filter and score your ideas so you invest your time, money and energy in what will really work.Book 3 coming soon
The Idea Scoreboard is a smart rating tool that gives you a clear picture of how much time, effort and resources an idea will require. Low‑scoring ideas are early warning signs for burnout and wasted money, while high‑scoring ideas are your green light to proceed. By the end of the book you'll know how to build and use your own Scoreboard and make informed decisions every time you have a new idea.
Get introduced to the Start Up Points framework and lay a solid foundation for your business.
Learn the one‑hour method to evaluate ideas and select the ones most likely to succeed.
Master growth strategies, guerrilla marketing tactics, and build for long-term success.
"Great read… Every emerging business should have a copy!"
"Wow! Thank you for carefully crafting this book. It's so practical and relatable and has helped me a great deal—lots of lessons learned and applicable principles."
"Educative and informative. I strongly recommend it to all."
"This book changed my perspective on business planning. The frameworks are simple yet powerful, and I've already started applying them to my startup ideas."
Use the practical Idea Scoreboard to score ideas quickly and choose the ones with the best chance of success.
Learn to recognise tactics that silently drain your time, money and energy so you can avoid them and stay focused on high‑impact activities.
Develop lean strategies to launch and grow without burning out, going broke or scaling too soon.
Move from trial‑and‑error to confident decision making. Avoid the common mistakes that crush most new businesses.
Learn to allocate your time, money, and energy to the activities that generate the highest returns and drive real growth.
Discover when and how to scale your business without losing control, compromising quality, or overwhelming your resources.
You can finish this powerful e‑book in about an hour, but the clarity you gain could save you years of trial and error. Whether you're just starting or deep into execution, Start Up Points will help you win—not just survive.
Buy New Book